Some staggering stats from a Google Retail presentation - 'Winning in a Digital Age'
http://googleretailuk.blogspot.com/2011/02/winning-in-digital-age.html
- 60% of all EU sales are affected by web research
- Third of all Google searches are location based
- Google has averaged that for every $1 spent online with a retailer, the consumer will spend $9.57 offline


