July 7, 2011 Let's Go 'Social Shopping' - BBCNews Edit Delete Tags Autopost Social shopping encompasses a range of ideas, from shopping within social networks, to shopping-specific search engines that use friends recommendations to group buying sites such as Groupon. "There is a ton of data that people share about themselves that the retailer can use to make more relevant offers. It is far more a personalisation tactic than about getting or retaining customers," Meanwhile Levi's has what Facebook describes as a "social store front", offering users jeans that their friends may have liked and even using information to influence its supply chain. So if people in London are "liking" the skinny jeans most and people in Manchester are "liking" the bootcut style they can simply adjust their stock to match this. "In spite of hundreds of thousands of developers having been given the opportunity to create useful shopping applications or to integrate commerce into Facebook, there has yet to be a blockbuster success,"
