Green is Good
This week Elvis Shop will be taking a look at the way brands are bringing green principles into the shopper's journey. As the world becomes more preoccupied with global warming and businesses continue to capitalize on efforts to be green, certain brands are turning to green efforts to enhance a customer's path to purchase. Timberland set up a 'micro shop' in New York city that will travel throughout the country to promote their Earthkeepers shoe line that has soles made from recycled materials. Other brands are also promoting green efforts but on a much larger scale. Philips has created its own model sustainable home with solutions to energy waste and in both the UK and USA companies have started converting shipping containers into building materials and even stores themselves. As brands are realising that green is more than just a fad, shoppers are seeing the benefit instore.
1) Timberland's NYC Recycling Micro Shop
2) Shipping Containers are Recycled to Become Shops (in UK and USA)
3) Philips's Sustainable Home
