Delicious!
This week's bulletin is focused entirely around the world of food. Many interesting shopper developments have been happening recently in this area and we thought we would shine a spotlight on them. This week, especially, is a nice reminder that shopper marketing is not solely about instore advertising but also what drives the path to purchase. From Douwe Egbert's unique magazine ad promoting their coffee to Delia Smith cook your own christmas cake kit, there's really interesting food themed marketing out there. Enjoy!
1) Delia's Christmas Cake Kit
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2) Douwe Egbert's Magazine Coffe Advertisement - Sugar Sample
3) Luxury Caviar on the go
http://www.springwise.com/food_beverage/fine-caviar-stylishly-packaged-luxury/
