This week we've decided to focus on augmented reality technology and how it's being used to enhance a customer's experience. Lately we've been noticing a surge in marketers using this innovation to push their brands further. So what is it? Augmented reality is an extension of virtual reality, where the user interacts with something that goes beyond physical reality. At the moment companies are using them in a variety of ways ranging from Starbucks' simple cup animation app to Tesco's conveniently augmented catalogue that lets you see products up close. Other brands have had real fun with augmented reality like Disney's display in Times Square or Moosejaw's xray catalogue. With all these brands making interesting forays into this new technology it will be interesting to see if it is here to stay or just a passing fad.

1) Starbucks Animated Cup

2) Tesco's Augmented Catalogue