Summer has arrived! Presenting Great Little Ideas' Great British Street Parties
Today sees the launch of The Great British Street Party. Great Little Ideas is searching for the country’s best-loved and most innovative street party recipes to celebrate the patriotic summer we have ahead of us.
We're giving families the chance to win one of four street parties, and people can enter by simply uploading a photo of their best street party dish to the Great Little Ideas Facebook page: https://www.facebook.com/greatlittleidea. Then everybody gets to vote on their favourite recipes and the most creative and unique food creation wins a Great British Street Party!
The four street parties will be taking place monthly throughout the summer and comprise of party packs for your street and freshly prepared food using Great Little Ideas products. The parties even include an open top bus for the winner to invite their friends, family and of course neighbours onto to celebrate events such as the Diamond Jubilee in true British style.
The Facebook page also offers consumers a free downloadable street party pack (including street party meal planners, bunting, food decorations and more) plus a £1 Great Little Ideas voucher that can be redeemed in store against any Premier Foods product to help everyone start creating exciting street party food of their own.
Nick Steel, Premier Foods Director – Insights and Marketing Services says ”The campaign is another sign of our continued investment in the Premier Foods power brand portfolio through an engaging Great Little Ideas campaign that fits perfectly with our British heritage”
Martin Semmens, Elvis CEO says "The latest in a line of integrated campaigns that we’ve created for Great Little Ideas, The Great British Street Party is a fun way to celebrate Premier Foods’ household British brands this summer and is a reflection of our growing relationship with them."
Great Little Ideas offers quick and simple recipe inspiration across the Premier Foods portfolio of British food brands, including their eight power brands: Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors.
